As the holiday season approaches, November is a crucial month for retailers to stock up, prepare, and create eye-catching displays that resonate with festive shoppers. With Thanksgiving, Black Friday, and the beginning of holiday gift shopping, it’s the perfect time to showcase Boma's diverse collections in ways that will captivate your customers. Here are some merchandising ideas to make the most of this busy season and help you highlight key Boma Jewelry collections.
Early Holiday Shopping: Gift Guide Displays
Encourage customers to start their holiday shopping early by setting up themed gift guide displays featuring Boma’s jewelry. Here’s how to approach this:
For the Boho Beauty: Highlight pieces from our Bohemian Collection, featuring natural stones and earthy motifs. These unique pieces are perfect for shoppers looking for something with a bit of free-spirited charm.
Elegant Essentials: Showcase timeless pieces from our Nature Collection that will appeal to shoppers seeking elegant and versatile jewelry.
Black Friday Bonanza: Preparing for the Biggest Shopping Day
With Black Friday drawing in eager shoppers, this is your chance to showcase Boma’s best-selling items and seasonal favorites:
- Bestsellers Showcase: Set up a dedicated Black Friday display featuring our top-selling pieces. Include popular items like our Zodiac Necklaces and
- Bundle & Save: Create bundled sets of complementary jewelry pieces, like matching earrings and necklaces, and offer a slight discount to encourage bundle purchases.
- Exclusive Pieces for Early Birds: For retailers opening early or offering exclusive promotions, feature a limited selection of eye-catching pieces from our Trends Collection that shoppers won’t want to miss.
Thanksgiving Tabletop: Seasonal Displays with a Twist
Thanksgiving is all about gratitude and togetherness, so why not create a jewelry display that celebrates these themes?
Nature-Inspired Pieces: Embrace the fall season with jewelry from our Nature Collection, featuring leaf motifs, organic shapes, and earthy colors that complement the Thanksgiving palette.
Family & Friends: Highlight heart-shaped or interlocking jewelry designs that symbolize connection and love. These make great gifts for loved ones and are perfect for Thanksgiving sales. Shop our Hearts Collection
Cozy Autumn Accents: Decorate with mini pumpkins, pinecones, and fall foliage to bring warmth to your display and evoke the cozy feel of the season.
The Power of Pink Topaz: November’s Birthstone
With pink topaz as November’s birthstone, you can create a dedicated display for November birthdays:
Birthstone Jewelry: Showcase pink topaz pieces or pink gemstone alternatives from our Birthstone Collection. These vibrant stones are popular choices for customers looking for meaningful birthday gifts.
Zodiac Necklaces for Scorpio and Sagittarius: Highlight pieces for Scorpio (ending November 21) and Sagittarius (starting November 22) with our Zodiac Collection. Add zodiac-themed decor like star charts or mini globes to make the display stand out.
Small Business Saturday: Support Local and Unique
November 25 is Small Business Saturday, a day to encourage shoppers to support local businesses and unique offerings. Here’s how you can create a display that resonates:
Handcrafted Pieces: Emphasize Boma Jewelry’s handmade quality by displaying pieces from our Animal and Nature Collections with signage that speaks to the craftsmanship and ethical production values.
Eco-Friendly Focus: Highlight our commitment to sustainability with pieces that use recycled silver and responsibly sourced stones. Include signage about our eco-friendly practices to attract conscious shoppers.
Jewelry with a Story: Create cards or small signs that tell the story of Boma Jewelry, a family-owned business with a focus on ethical manufacturing. Shoppers will appreciate knowing the origins of the pieces they purchase.Countdown to the Holidays: Holiday Preview
November is the time to start setting up holiday displays that will stay up through December. Here are some ways to create a versatile holiday-themed display:
The Gift of Gold: Feature pieces from our Gold Collection. These warm, luxurious tones are perfect for the holiday season and make stunning gifts. Add gold accents, like ornaments or twinkling lights, to enhance the display.
Holiday Sparkle: Highlight pieces with opals, cubic zirconia, or other gemstones that add a bit of sparkle. Pair with a “Holiday Sparkle” theme, using silver and white props, snowflakes, and glittery elements.
Stocking Stuffers: Create a section for small, easy-to-gift items, like stud earrings, petite necklaces, and charm bracelets. Decorate with mini stockings or holiday wrapping paper to inspire customers looking for last-minute gifts. Shop our Stocking Stuffers Under $7.
November is a pivotal time to attract holiday shoppers and set the stage for a successful holiday season. With these merchandising ideas, you can showcase Boma Jewelry’s unique collections and emphasize our values of sustainability and craftsmanship. Let your displays be a source of inspiration and excitement for your customers as they start their holiday shopping journey!
